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‘The color’s historical connotations preceded the rainbow symbol’s widespread popularity in the 1970s, appearing on garments as a kind of quiet language among the community,’ Nike said. Lavender appears in the four colorways of this year’s shoe cohort: the Nike Vapormax Plus, the Nike Air Max 270, the Nike Zoom Fly and the Nike Epic React Flyknit. Nike also decided to feature the color lavender in its Pride range because it is ‘a dynamic blending of gender-linked light blue and light pink, is one of the oldest symbolic references in LGBTQ culture’.
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Even the Zoom Fly SP, a lifestyle take on a racing shoe, carries a muted rainbow colorway through the shoe’s translucent upper.’ The Nike BETRUE Vapormax Plus features the rainbow color spectrum underfoot. The Swoosh's Air Max Pre-Day BETRUE features nine. ‘For the Air Max 270, the spectrum spans the entire heel for a surge of color. Nike officially unveiled their 2021 Pride collection and if you guessed the Air Max Pre-Day would receive a rainbow makeover, then you're in luck. ‘The airbags are individually dyed in the six-color spectrum,’ the company said in a statement. Shoes included in the collection are the Blazer ’77 Low, the Air. Nike used innovative technology in its BETRUE 2018 collection to include the rainbow colors on some of the sneakers. The Nike Be True Air Max Pre-Day features a bold blue hue and colorful gradient Swoosh and the interchangeable Pansexual Flag. Old Navy provides the latest fashions at great prices for the whole family. Old Navy is where fun and value meet fashion. Even the AIDS Coalition to Unleash Power (ACT UP) used it in the 1980s-era ‘Silence=Death’ campaign. Check out the pride clothing shop for great deals on fashionable styles.
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But then activists reclaimed it in the 1970s.
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German Nazis originally used the Pink Triangle to identify LGBTI people during World War II to send to concentration camps. Nike decided to feature the color lavender and the Pink Triangle symbol in the latest collection. Since 2012, Nike has release a special collection as a nod to the LGBTI community. The BETRUE 2018 collection’ celebrates colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community’. Launching in time for Pride month in the US, sportswear giant Nike has revealed its latest Pride range.